What I Do...
HI. I'M JO. A DESIGNER AND ARTIST LIVING AND WORKING IN THE BERKSHIRE COUNTRYSIDE. AND I LOVE PATTERNS.
How did I get here?
I'm a pro photographer by trade, something I did for over 20 years, then, following the birth of my two children,
I decided to make a change.
Listening to the voice in your head that demands you follow your passions is a hard thing to do, but I was determined not to ignore it a second longer. And here I am.
Patterns are my true love. Putting pen, pencil or brush to paper and creating is as much a part of me as my kids are. I am deeply inspired by nature, the world's only true artist, and I draw from my senses when I'm in and surrounded by it. Every design is unique, created by hand, and full of soul and love.
I design under the name Primrose & Mabel. My business was inspired by my two beautiful, kind, caring and creative late grandmothers who taught me how to sew, knit, crochet and, most importantly, to genuinely appreciate the beauty in all things.
I spent most of my time with them outdoors, immersed in nature, picking wildflowers, walking in the countryside, and appreciating all that nature had to offer. As a child, it was magical, and still holds the same appeal today. Thankfully my children are as inspired and in awe of nature as I am, and I love sharing that with them.
These two strong women, Primrose Moore, and Mabel Port, played a large part in making me who I am, and it seems a fitting tribute to design under their names.